Southern Marsh: An intro to the brand


Southern Marsh: A brief history

About the company: Southern Marsh Collection, also known as Southern Marsh, is a clothing and accessories retailer headquartered in Baton Rouge, Louisiana.

The history of the company: The Southern Marsh company was founded in 2007, when the founders Matthew Valiollahi and Stephen Smith, who were both students of Louisiana State University at the time, decided to create a brand of T-shirts and casual wear inspired by Southern style. As a senior in his final year, Matthew approached his friend Stephen to design the brand, from which came the trademark mallard logo and general aesthetic of the company. At first, the two simply sold their designs, but then moved into designing fabrics from the ground up.

Walter Morales, then an adjunct professor at Louisiana State University, helped the two cofounders of Southern Marsh to refine their business plan and make the strategy for the future.

Currently, this successful company partners with over 600 retailers across the United States, and has factory operations throughout Asia. In addition, the company has expanded its sales to online shoppers, and also manufactures licensed college apparel. In August, 2015, the company was listed as one of the 5,000 fastest growing companies in America.

Their products: Originally, the brand sold only simple T-shirts. Now, the company markets a variety of clothing and accessories including, but not limited to: shorts, pants, dress shirts, jackets, pullovers, polo’s, bags, performance clothing, and hats. Southern Marsh and their product line has significantly grown since 2007, mainly due to sizable revenue growth allowing for expansion.

Southern Marsh clothing can be found at many high-end retailers across the country, but their clothing items are also available online.

Southern Marsh Appalachian Pile 1/4 Zip Pullover for men

The Appalachian Pile Pullover for men was created after one of the developers in the Southern Marsh company took a six month break to pursue his dream of hiking the Appalachian Trail. During the journey he took notes on what he thought would make the perfect outerwear piece based on his experience and listening to other hikers.

The essential conclusion was a fabric that could be worn day or night, that felt as comfortable on the body as a plush blanket, and could perform under changing weather conditions.

Pile fleece turned out to be the exact solution! It was designed to have all the great benefits of wool, it naturally regulates temperature, insulates, and has a soothing ultra-soft and airy feel. Perfect for the weary trail wearer or sitting by a campfire with friends. It is very comfortable and warm, but also very practical to use in different occasions. It has very nice details such as the anodized 1/4 Zip and a limited edition patch on the side. This lovely pullover is available in all sizes from XS to XXL and it comes in 11 different colors. It is something you will enjoy wearing during Autumn and Winter days. Southern Marsh

  • Ultra Soft Pile Fleece
  • Temperature Regulating Knit
  • Anodized 1/4 Zip
  • Accented Zipper Pull
  • Limited Edition Patch
  • Warm, comfortable and practical
  • Machine Washable
  • All sizes (from XS to XXL) and 11 colors to choose from

Pros and Cons:

Pros: Soft, warm and comfortable, worth the price, great for chilly days, beautiful colors to choose from, can be a nice gift for Christmas.

Cons: None.

Be sure to check these items out here

Southern Marsh Field Tec Dune Pullover for men

The Southern Marsh Field Tec Dune Pullover was made with one main goal- transitional performance. Your outerwear needs to be able to handle whatever you throw at it: cool early mornings, warm mid-day sun, and the chilly late nights. The Field Tec Dune Pullover was created to help you control and regulate your temperature throughout the day, despite the weather conditions. This pullover for men is the first garment made by Southern Marsh with passive temperature regulation.

The waffle grid pattern was designed to allow heat and moisture to flow out of the jacket while at the same time block the crisp fall air from entering – it is not too warm and not too cold. There is also a vertical side pocket included that’s just the right size for a phone.

The Southern Marsh Field Tec Dune pullover is something everyone should have in their wardrobe.

It is very handy to bring in your backpack while hiking, but you can also wear it for more casual, everyday look. The details on this piece are just lovely: they topped it off with taped contrast zippers and finely stitched duck. The Southern Marsh Field Tec Dune pullover is available in all sizes from XS to XXL and it comes in 6 different colors. Pick your favorite one (or more) and make sure you are cozy and warm this winter! Southern Marsh

  • Waffled Grid Fleece 
  • Polymesh Liner
  • Quarter Zip
  • Max-5 Camo Napoleon Pocket
  • Contrast YKK Zippers and Finely Stitched Duck 
  • Field Tec™ Label
  • Very practical and cozy
  • All sizes available (from XS to XXL) and 6 lovely colors

Pros and Cons:

Pros: Warm and cozy, great material, amazing feature of temperature regulation, nice detailing, exactly as described.

Cons: None.

Check out this item here

Southern Marsh Woodlands Fleece Pullover for men

The Southern Marsh Woodlands Fleece Pullover is made for all of you who enjoy hunting, fishing, and other outdoor activities that are so familiar with famous Southern Marsh culture and philosophy. This amazing pullover for men is made of ultra-soft, brushed fabric that will keep you comfortable whether you are having a night out with friends, cheering on your favorite team on a chilly day, or enjoying one of the great outdoor sports we’ve all come to love. The designers took an extra step with this item, creating a limited edition leather patch and featuring a classic corduroy neck placket.

The details on this piece are lovely:  a 1/4 Zip and a limited edition leather tag are the signature signs of the Southern Marsh brand. There are 4 different, custom designed patterns available to choose from. The fit is traditional, and it comes in all sizes from XS to XXL.southern marsh

Try one out this season, we’re sure you’ll enjoy it! 

  • 100% Brushed Polyester
  • Custom Designed Pattern: 4 available to choose from
  • Corduroy Neck Placket
  • Warm and soft
  • 1/4 Zip
  • Limited Edition Leather Tag
  • Traditional Fit, all sizes available from XS to XXL
  • Machine Washable

Pros and Cons:

Pros: Great, soft material, very warm, perfect for chilly days outside, unique design patterns.

Cons: None.

Check this item out here

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